Introduction to Digital Marketing
We live in an internet world today!
And our era is called the Social/Mobile marketing era and this is the reason for speaking about digital marketing.
Today we individuals spend a lot of time on the web doing various activities. The Internet has become a part of our life. This is the reason why organisations should focus on digital
marketing. Whoever you are; whatever you do! If you own a business and if you are not into digital marketing or if you don’t have your own website then you may not reach your full potential in your business.
So let’s learn WHAT IS DIGITAL MARKETING!
Digital marketing can be defined as the component of marketing that makes use of the
internet, search engines, social media and other channels to promote products and services
and to reach customers.
BENEFITS OF DIGITAL MARKETING
⮚ Higher levels of engagement occurs through digital marketing. It provides everyone a
platform to communicate to people easily. The interaction between the sellers and the
customers happen in multidirectional ways.
⮚ We can get real time results with digital marketing. Ease of measuring results makes it
⮚ Bigger audience range as digital marketing is not geographically bound; you can market
anything to anyone anywhere in this world.
⮚ It is less expensive and more effective and hence we get better return on investment.
DIFFERENCE BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
⮚ It is a form of marketing that happens through print media, broadcasts, telephone etc
⮚ Cost of marketing is very high as compared to online marketing
⮚ Data cannot be easily connected and it is a one way communication.
⮚ It is a form of marketing that happens through the internet to reach larger customer
⮚ Cost of marketing is low compared to traditional marketing
⮚ Data can be easily collected and multiway communication between the sellers and
customers will happen.
CATEGORIES OF DIGITAL MARKETING
Social media marketing
The objectives of the digital marketing department and the marketing department are almost the same.
However digital marketing paves the way for better reach to people than that of traditional marketing.
Therefore digital marketing has many advantages.
Want Success in your business?
Then Digital Marketing is the BEST WAY!
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