Importance of Website Security in SEO
As an online user everyone wants themselves to be secured from hackers. Soas a digital marketer you have to make sure that there is enough website security in your site. And also it should not affect SEO ranking. According to hubspot 82% users leave a site due to insecurities. So hope you understand how important is making your website secure. The chances are high for losing your customers. You may be blacklisted from search engines due to lack of security on your website. This will definitely impact your SEO ranking. When a website is getting blacklisted, it means the search engine is expelling a site from their list and will lose 90% above organic traffic which will affect the revenue of the company.
There are security companies and they will be able to test your sites using ethical hacking. If they find any issues like leaking then ethical hacking happens from the security side.
For showing users that you are secured, you can use domain distinction of HTTPS. This domain seems very well secured and highly recommended by Google. When the users didn’t see HTTPS people might leave the website and this leads to trust issues. For any business, trust is one of the foremost important factors, then only you can retain the customers. Not only that, insecurity of websites impacts on the reputation of business. So ensure that
preventive measures like frequent updation in websites, create strong passwords, installing SSL (Secure Socket Layer) which will help you to protect from hackers.