Stages of Google Search
HOW SEARCH ENGINE WORKS (CRAWLING, INDEXING, RANKING) Google search, known as one of the most popular search engines across the world, has its own mechanism of understanding the information asked. Every day, Google search engine processes billions of queries using its algorithm and tries to provide the best possible search […]
Why Does URL Structure Matters?
When we create a page, why does the URL matter? URL is a Uniform Resource Locator. URL is an important thing that gives an index about a page to google. In other words, URL helps to determine what the page contains. URLs include protocol, domain name, and path. For example: […]
Why does Digital Marketing make a Difference in today’s World?
Digital marketing plays a significant role in today’s modern world. In earlier days traditional marketing like TV, radio and newspaper becomes an one way of communication to target their audience. An evolution of technology and the internet, created a huge impact in the marketing sector over the past 2 decades. […]
Why is PPC Advertising better for a Marketer?
PPC is pay per click. It is an online marketing where advertisers pay a search engine a sum of fee when the ads get clicked. PPC is a simple thing with no hidden complication. In PPC you pay Google for listing your ads at top or right of the organic […]
Why Marketers Cannot ignore SEM in the world of Google?
Search engine marketing becomes one of the most effective ways to grow our business in the competitive market place. There are millions of businesses doing online, adopting search engine marketing becomes an effective way to promote our products and grow our business. The greatest strength of the search engine marketing […]
Why is Lead Nurturing Important in the Digital World?
Every business in the digital world needs to be successful by reaching their product or services to targeted customers. Nowadays, Lead nurturing helps for converting interested visitors of your website into their potential customers. Lead nurturing is an automated process used by the digital world for sending personalised & relevant […]
Why is data Important in Modern Marketing?
In this modern world, data has been a foundation for all business. The simple role of data is to make the best decision in business. Data can be collected and useful for any area because it gives you more detailed insights on that particular area. While coming to marketing, data […]
Why Google is a Better platform for your Digital Marketing Compared to Other Platforms
Google ad word is a paid searchGoogle ad words is the world’s largest pay per click advertising model. Paid search is the most effective way to grow your business and it targets keywords and text based ads, where pay per click helps the business to stay at the top on […]
Ways to Engage with your Customers in Social Media Marketing
Have you ever tried google ads? If not try it once. And if you have to advertise something and make it recognized then the best way for it is Google Ads. Reasons to use google ads are as follows: ⮚ Largest PPC [Pay Per Click] network Google ads is the […]
Which Content is Right across the Different Stages of Buying Cycle
BUYING CYCLE The buying cycle is the process when a customer goes through purchasing a product or service. Customers move through a series of purchasing stages in the cycle as they educate themselves and move closer to making a final purchasing decision AWARENESS In this period potential customers are finding […]