Why Google is a Better platform for your Digital Marketing Compared to Other Platforms
Google ad word is a paid search
Google ad words is the world’s largest pay per click advertising model. Paid search is the most effective way to grow your business and it targets keywords and text based ads, where pay per click helps the business to stay at the top on the search results page. Whenever the user clicks the ad, the advertiser is charged a certain amount of money that can be said as pay per click. There are more than five billion google searches every day. Using google ads we can advertise our brands to our users.
Search network: The search network shows ads based on its keywords like housekeeping services
Display network: The display network shows ads on websites and apps when our keywords are related to site content. The ads format will be on video and image
For example : A image will occur on right side click to know more about personal
Google shopping: Shopping based ads which is ecommerce platform that allow your brand to show for relevant based on direct product searches Facebook ad is a paid social
Facebook ads are a kind of practice of advertising on social media networks.
Where there will be the highest number of active users can be seen. Facebook ads will come often in the form of news feed ads that combine directly into your Facebook feed and looks like a post
Advertisement strategies of Facebook
● Provide free content for your targeted audience
● Engage with them on email
● Retarget website visitors
Facebook marketplace where you can reach local customers with your product and services
● Create a campaign objective
● Fix a placement- Where does the ad wants to appear
● Create a video ad- Upload images and videos GOOGLE ADS OR FACEBOOK ADS?
● If our target is about brand awareness or social following, then Facebook
would be a right place for it
● If it is to sell our product directly to audience then google ads will be a
● If it is for promoting of sales or generation of leads, consultations then both platform will be good for it
The power of paid search and social search is an effective advertising strategy. A dual advertising strategy that tells about the strength of each respective platform. It's vital to understand how best to use each platform for maximum return on investment and greater business growth.
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