Why Marketers Cannot ignore SEM in the world of Google?

Search engine marketing becomes one of the most effective ways to grow our business in the competitive market place. There are millions of businesses doing online, adopting search engine marketing becomes an effective way to promote our products and grow our business. The greatest strength of the search engine marketing is that it offers advertisers to put their Ads in front of the potential customers, so that they are ready to make the purchase easily. Increasing brand awareness: SEM is considered as the bottom-funnel marketing channel, it also supports brand awareness. According to google, search ads are increasing 80% of the brand awareness. Even if the ads are not clicked by searchers, still the brand name is clearly visible on the top of the website, so that the searcher can recognize the product and brand name. Consistent traffic source: every business is expecting the consistent web traffic to maintain the visibility of their webpage. Search ads can be used to generate consistent traffic for certain keywords. Even when SEO and other marketing tools fluctuate, search ads will consistently generate traffic to our sites.
Understanding searcher intent: SEM is helpful to analyze and discover searcher intent.
We can identify the important trends by receiving the most clicks and number of conversions. Understanding the keywords offers a unique idea about what our customer is looking for so that we can optimize our CTA and landing page.
Greater flexibility: through SEM we can customize our audience, type and even location.
The AD budget may be small or big, it needs to maximize results. SEM provides the greater
flexibility with greater options for campaign targeting and subsequent success.
SEM has the potential to offer the instant results. Its important for every company to focus on SEM, so that they can see both immediate & long term results and analyze the data for better insights.