First impression is the best impression!
We can make out the best contents, but what people see first is the title of it! So, the best title will have more views for the content inside it. Effective, engaging and irresistible title plays a vital role in the optimization of CTR [Click Through Rate]
Ways to write an irresistible title:
⮚ Include emotional words:
People react to emotions either positively or negative. Use words that would
trigger the emotions of the people. Make the title interesting, if possible use
words like ‘awesome’ , ‘unexpected’ , ‘strange’ etc. but also ensure that people
are fed up with some overused words as various studies suggest.
⮚ Use questions:
We naturally pay attention to questions as it is a human tendency to know the
answer for questions. People look for answers when a question is asked.
Therefore use 5W1H words [What, Why, Where, When, Who, How] in your title. Make sure that the question in the title is answered in your content and hence your website will have more trust.
⮚ Break the classic pattern:
Differentiate your tile when compared to others. Break the regular classic pattern
followed by every website. Add symbols like brackets [ ] in the title so that people
can differentiate your website just by having a glance at your title.
⮚ Attract by numbers:
Numbers can grab attention easily. When numbers are added into a title, people
tend to look at it naturally. So try adding relevant numbers to the title.
Action words improve CTR. Use action words in the title that will tempt people to
click your website.
Hence, make your title itself as a visual treat! It grabs the attention of people and
therefore it optimizes your CTR