Content Marketing Strategy
Content marketing means promoting or marketing your business with content. Content marketing plays with blog posts, articles, podcasts and videos. The information may be in the format of written, audible or visual form.
1. WHO WILL BE READING YOUR CONTENT?
Who is the target audience for your content? For how many audiences are you
creating your content? Practicing different types of content and channels will help
you deliver different content to each type of audience you have in mind and
engage everyone your company does business with.
2. WHAT PROBLEM WILL YOU BE SOLVING FOR YOUR AUDIENCES?
Your audience has a in your problem or services which you know. Your content
coaches and educates your audience through this problem as they begin to
identify and address it.
A sound content strategy supports people on both sides of your product.
Estimating out what the challenges are and the existing customers using your
product to overcome these challenges. Your content should provide a solution
that you are offering and make your customer more qualified users of your
3. WHAT MAKES YOU UNIQUE?
You and your competitor may have a similar product, which means your potential
customer needs to know what makes you a slight difference. This is where
content comes in. In order to prove why you’re worth buying from, you need to
prove why you're worth listening to.
4. WHAT CONTENT FORMAT WILL YOU FOCUS ON?
Identify what type of content format you will take on? Whether it will be blog
post or video or picture format. Identify the topics to take on, and you need to
determine which format to budget so that you can give the best in that position
5. WHAT CHANNELS WILL YOU PUBLISH ON?
We can create content in different formats and also we have different kinds of
channels to publish it. Some channels which can be owned by us like websites and
blogs and in social media like You-tube, Facebook, Twitter etc.
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