Careers in Digital Marketing
As the role of the internet grows in our daily lives, people start moving to digital platforms for business purposes and marketing their products and services. In the next few years marketers are obligated to more usage of digital marketing which also lead to more career and job opportunities. Here are some career opportunities in digital marketing
1. Content Creators
A content creator should be able to create interesting and engaging contents for the users
that attract and acquire their target audience. They must be able to convey the right
message to the right people. A good content helps to communicate properly and educate
2. SEO(Search Engine Optimization) Specialist
They will be responsible for getting higher rankings in Google by tracking and analysing
keyword research. So the webpages can appear in the top results. They have to implement
tactics to get more traffic to the web pages.
3. SEM specialist
Search Engine Marketing specialist, they are mainly responsible for maximizing the leads
and clicks within the budget. And also they have to achieve maximum return on investment
from paid campaigns.
4. Data Analyst
The role of a data analyst in digital marketing is to understand the objective of business and
develop right strategies and decisions by using their past data for effective marketing
5. Augmented Reality / Virtual Reality
Creativity is one of the most important things required for AR/ VR developers. They have to
be very good in technology and animation which leads to customer attraction. People with
IT backgrounds can choose this as their career and salary is highly competitive.
6. UX Designer
User Experience ( UX ) Designer will be responsible for exploring and creating different ways
to solve the end users web based application. They should be very keen and creative in their
7. Social Media Marketing Manager
You must be clear on what strategy you are using in social media for business purposes.
Social medias like Instagram, LinkedIn, Facebook etc. are used as a platform for marketing
these days. Social media marketers should understand the trends and target their customers
by using the right strategy.
8. API developer
API is a software that allows two or more applications to communicate with each other.
They should be user friendly in nature. This is another best career for IT backgrounds people. These are the few careers in digital marketing to explore. You can earn more if you utilise these areas properly.
Leave a Comment