Buyers Journey in Purchasing Decision
In buyers’s journeys, the consumer often becomes aware, evaluates and purchases a
new product or service. During this journey, the consumer is able to research the
problem, find a solution and consider the solution. There are three stages of buying
behavior, awareness, consideration and decision.
Awareness: in this stage of the buyer's journey, the buyer analyzes the needs or wants of the product / services. Our content should be focused on the pain point of the buyers – not our product or services. In this stage many buyers will search for information to answer their questions, so that the information should be fair and neutral, it could be easily understandable to the consumer.
Consideration : In this stage, once the buyer has selected his choice, they will start searching to find the answer for their question. The buyers will start to compare the different approaches to solve their problem. With the help of product comparison guides, expert guides and live interaction, we are able to deliver the critical information to make the best decision for the buyers.
Decision: In this stage, the buyer will land into the solution page. If everything goes according to the plan, our buyers will be happy and they become the best marketing resources.
Targeting prospects on each stage of the buyer's journey is the crucial step to
convert into customers. By applying the three stages of buyers' journey, we are
able to make valuable content in the appropriate channel and map each piece of
content to the right stage in the funnel.