Digital Marketing in B2C World
B2C Marketing from business to consumers. In digital marketing, we can see more companies are these types of marketing. The reason why it gives you more business unlimited exposure. Other than this, you can reduce marketing cost. The main advantage of B2C in digital marketing makes one’s a long way to build your brand. In B2C marketing not only about the value of product or service that offers, it will also help to create emotional attachment with consumers. Digital marketing of B2C will help smarter, data driven, easy for your target customer to access, tech- heavy etc. in promotional activities. There are many examples for B2C in the digital or e-commerce world. Examples of such companies are Newegg.com, overstock.com, Wish, & Modcloth, Overstock.com. There is also B2C marketing in traditional methods which is offline stores such as Wal-Mart, Staples, Target, REI and Gap. Advertisement B2C model is an online stores. main purpose to create content to attract customers to their blog, website, forum & gain revenue through display ads on their site. When we take examples of Netflix & Spotify, they all provide B2C
models in digital marketing. In other words, even emailing customers after someone subscribes. It is a type of strategy used by B2C models for reaching out customers.
In simple, B2C marketing in digital marketing is a method transaction of good and service directly from business to end customers. Nowadays, B2C marketing is very common so competition is also very tight, there will be a lot of competition for similar products.
Their main aim is to serve customers or individuals directly who are consuming. They will avoid intermediaries. While comparing B2C with B2B, B2B requires more investment for more expansion but B2C is easier to expand to a niche market. B2C marketers always can
use social media platform, content marketing for their promotion & will help to increase their sales & reach out to their customers.