Why is PPC Advertising better for a Marketer?
PPC is pay per click. It is an online marketing where advertisers pay a search engine a sum of fee when the ads get clicked. PPC is a simple thing with no hidden complication. In PPC you pay Google for listing your ads at top or right of the organic […]
Why Marketers Cannot ignore SEM in the world of Google?
Search engine marketing becomes one of the most effective ways to grow our business in the competitive market place. There are millions of businesses doing online, adopting search engine marketing becomes an effective way to promote our products and grow our business. The greatest strength of the search engine marketing […]
Why is Lead Nurturing Important in the Digital World?
Every business in the digital world needs to be successful by reaching their product or services to targeted customers. Nowadays, Lead nurturing helps for converting interested visitors of your website into their potential customers. Lead nurturing is an automated process used by the digital world for sending personalised & relevant […]
Why is data Important in Modern Marketing?
In this modern world, data has been a foundation for all business. The simple role of data is to make the best decision in business. Data can be collected and useful for any area because it gives you more detailed insights on that particular area. While coming to marketing, data […]
Why Google is a Better platform for your Digital Marketing Compared to Other Platforms
Google ad word is a paid searchGoogle ad words is the world’s largest pay per click advertising model. Paid search is the most effective way to grow your business and it targets keywords and text based ads, where pay per click helps the business to stay at the top on […]
Ways to Engage with your Customers in Social Media Marketing
Have you ever tried google ads? If not try it once. And if you have to advertise something and make it recognized then the best way for it is Google Ads. Reasons to use google ads are as follows: ⮚ Largest PPC [Pay Per Click] network Google ads is the […]
Which Content is Right across the Different Stages of Buying Cycle
BUYING CYCLE The buying cycle is the process when a customer goes through purchasing a product or service. Customers move through a series of purchasing stages in the cycle as they educate themselves and move closer to making a final purchasing decision AWARENESS In this period potential customers are finding […]
Website Loading Speed
Just think of it! Have you ever waited for a website to load for a longer time? Obviously NO! In this fast world we never wish to wait for information. We want that information in just a fraction of seconds. IMPORTANCE OF WEBSITE LOADING SPEED: Page loading speed is a […]
Web 1.0 Vs Web 2.0
WEB 1.0 It all started with the advent of the internet in early 2000. In those days, internet use was minimal and unexplored. Software was designed to access the internet easily. Web 1.0 proved to be popular. With the passage of time, it was found that Web 1.0 will not […]
Top 5 tools for Optimizing our Website for Google Search:
Website optimization becomes an important one, enhancing our webpage to improve performances in terms of speed, search engine ranking, conversion, user experience and accessibility. Building our website alone is not enough to improve our business, to keep ahead of the competition and achieve growth, we have to optimize our webpage […]