Which type of Content is Best for sharing on LinkedIn?
LinkedIn is the second most favorable content channel for sharing business-related content, from this 50% of traffic to B2B sites. Here mainly, professionals are consumers, in these 61 million users are senior executives. So, this is proof that LinkedIn is the best platform for content marketing. There are so many best types of content for sharing LinkedIn for promoting brand & business. One is a blog post. It is always best to share your blogs about companies or brands. Long-form content that is 2000 words is better than shorter articles, you can share in many ways either by sharing a link to an article website or you have an option in your feeds to “write an article”. You can use any of these for sharing. Next one third party content. LinkedIn is a platform where you can start communicating & build relationships with any topic or something other than your business or brand. Communicating valuable information to the audience creates a brand image. Another benefit, LinkedIn is the best platform for publishing native videos. Native videos are unsponsored video content or not paid ads that can be shared to your networks. By creating short video ads between 15 sec long or less will create a great impact on LinkedIn. Another best content for sharing is all text content. It is content that also helps to create someone’s attention. All text content is an older type but it is good content. All text content without hyperlinks can also make it better to improve engagement. Other best content is photos & graphics. These 2 can be used to make your audience more interesting & attractive. Using a full image attached to a post or using infographics is a great way to distribute & promote your brand or business. There are other contents that can also share like live videos, e-books, etc. These are all the best contents that can be shared on LinkedIn.