How to Run a Successful Campaign on LinkedIn
LinkedIn is a highly valuable tool to network with high potential professionals. LinkedIn is also useful for an inbound marketing platform. An LinkedIn advertising service allows us to connect with the professionals in the industry , generate more leads and grow our business.
TAILORING THE ADS:
When we start running LinkedIn ads, it’s important to know who we are trying to reach, so that we can tailor our content and format to match their needs and interests. The basic parameters to target our audience are company name or industry, job title, skills, field of study and degree, based on this variety we can target the people easily.
CHOOSING AN AD TYPE THAT WORKS BEST:
When we run the sponsored content ads, it will appear directly in the users field. In sponsored email we can directly reach the people on their network. This ad format allows us to deliver personalized and relevant advertisements to interested leads. And also we can operate the ads through payment mode.
PICKING THE RIGHT ADS:
The type of an ad format depends on the content of an ad we run.
- Text ads: In this ad we only add text that displays sidebar on our feed.
- Single image ads: By delivering the high quality and exciting photo with some text, we can attract the people.
- Carousel ads: These ads are created solely for sponsored content. in this ad, we can have multiple images in one ad.
- Video ads: Video ads are a great way to engage our audience and great way to interact with them.
CREATING PERSONALIZED ADS:
If we want to reach our audience and get them involved in our business, product or service our best option is to create personalized ads. It allows us to target the people specifically. We can also create the ads based on their interest, so that we can likely more engage with our content.
LinkedIn ads are an excellent opportunity for us to reach professionals. We can advertise our business, product, or service to people who are most likely interested in them. A well-researched and optimized campaign has the potential to bring in thousands of new sales and leads.