A personal brand is, in many ways, similar to a corporate brand.It is who you are, what you stand for, the values you embrace, and the way in which you express those values. Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal brand does the same for individuals, helping to communicate a unique identity and clear value to potential employers or clients.
“Personal branding is one’s story.”
That story can play an important role in establishing or boosting your career. In fact, an overwhelming 85 percent of hiring managers report that a job candidate’s personal brand influences their hiring decisions. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Cultivated well, your personal brand will signal to employers whether or not you’ll be the right fit for an open role.
Developing a personal brand might sound challenging, but there are incremental steps you can take to build credibility in your field.
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