How to improve your CTR rate?
CTR is click through rate. It is the total number of ratios that users click to our page, email, or advertisement. It is a commonly used metric to know about the success of our online advertisement campaign. The high CTR rate has high effectiveness to bring people to a webpage. […]
How to improve Conversion using Retargeting?
Retargeting is also known as remarketing, it reminds our website visitors of our product and services after they leave our website even without buying our stuff. After visiting specific pages on our website, it allows us to retarget them and show the relevant visual or text ads to the visitors […]
How Social media helps in Brand Awareness
Social media is the platform now where billions of people are spending time daily. As the features of social media get improved, the chances of marketing products are also high. Now social Medias are having more role in business promotion than individual uses. Companies can promote their business through various […]
How Search Engines Works
Google search, known as one of the most popular search engines across the world, has its own mechanism of understanding the information asked. Every day, Google search engine processes billions of queries using its algorithm and tries to provide the best possible search results. Google search follows its algorithm and […]
How Retargeting Helps your Business
You might have noticed that many people do search and read about your products but don’t convert as your customers. So here is the role of retargeting, it is the technique used by digital marketers of displaying the ads to the user when someone already searched for the product through […]
How Quality Content Influences Ranking of Your Site
Today, every online business wishes to come first on search result pages (SERPs), when customers ask any queries to the search engine. To be the first option to reach out to customers. It is possible only through SEO (SEARCH ENGINE OPTIMIZATION). By using this tool effectively, it will increase traffic […]
How Google Search Console Help your Business
A google search console is a service which is provided by google which helps to maintain, monitor and troubleshoot your site preference in google search results. And it understand and improve how google sees your website These are the some ways that it will help your business 1. FIND SEARCH […]
How Google is a Suggestion Engine and not a Search Engine
Nowadays, the nature of search is changing day by day, google combines machine learning and artificial intelligence into everything it does. We get our search results based on our past activity, ratings, location, content preferences. And we used to get pop up notifications on our devices and alerts for latest […]
How Google Adwords are Effectively Used to Run a Campaign
Google adwords allows businesses to advertise their product or service to their potential customers in the google platform. It also allows businesses to display their ads on google search result pages. By using google adwords, businesses can attract a large number of online customers. Advertisers can easily target two main […]
How Digital Transformation is driving the Customer Experience
● A digital transformation is all about changing the way of interacting business with its customers and how the business is delivering consistent experience to the customer whenever they need. ● It is the process of using digital technologies to create or modify existing business processes and customer experience to […]