Three Pillars of Digital Marketing
Search engine optimization (SEO) is a process of bringing targeted traffic into a website through organic search engine results. The process in SEO includes high quality content, optimizing content around specific keywords and building backlinks. SEO is all about bring of websites at the top of the page through organic paid results
SEO works by optimizing your website for the search engine that you want to rank for. The main job is that your search engine sees your site for best results for a user search.
Content should be the bedrock of any strategy. Great content that presents your brand in a professional, interesting way is key to any digital marketing strategy. Aim for snappy and engaging copy, strong visuals and messages that could hold real value for your audience.
The focus of this content should be about telling your story, promoting your skills and expertise, and demonstrating how you can add value to your customers.
Choose the format that fits the story you are trying to tell. Bite size content like list or image galleries are highly shareable and increase your brand visibility
Email is a great tool for getting your message to those people that you already know. Most businesses will have a list of contacts, both customers and prospects. Keeping in touch with these contacts is a vital part of building a strong and consistent brand, and email is the perfect medium for achieving this. Tools like Mail-chimp include flexible templates and drag and drop editing that allow you easily to create your emails
Creating quality content, being visible on social networks, and optimizing your site for search-ability are all ways to effectively market your brand, without blowing the budget.