Role of SMAC
SMAC stands for Social, Mobility, Analytics and Cloud. SMAC is one of the key important areas of marketing especially in online marketing. They have now turned to pillars of marketing. The four elements will help you in marketing for increasing insights about marketing and will make your business get ready to gain a competitive advantage. SMAC is the base for doing business online.
Let us see one by one of SMAC
We all know that now social media is having a vital role in digital marketing. Instagram, facebook, twitter, snapchat, LinkedIn etc are few effective social medias that could help your business to reach their target audience. They are data driven technologies and utilising such platforms effectively will really help to grow your business.
The introduction of smartphones and features changed the business models. Now 90% of people are using their smartphones to purchase purposes and browsing etc. So make your services more mobile friendly for making the customer services easier.
Analytics means collecting data from the past trends and drawing valuable conclusions. With the help of collected data and analysis you will be able to provide customers better products and services according to their preferences.
Cloud refers to storing and accessing data through the internet which empowers to operate effectively and improves productivity helps to access data from anywhere at any time. This will help in cost savings and it is easy to access customer’s data.
In this modern business, role of SMAC is highly effective as marketing is