Career Scope in Digital Marketing
Many of us enroll ourselves into Digital Marketing courses thinking that may be it will help in Career change, better growth opportunities, better Pay packages, additional technical skills etc. All we need to know is How is it going to help in our Career/ Marketing Jobs/ Salary / Growth and Future. Below are some FAQ’s which are generally asked by most of us.
Ques 1. What is the future of Digital Marketing ?
There are around 500 million users of Internet today. With the growing advancements, excitement and the peer pressure every person wants to come on Internet which seems a pretty good perspective since Everyone will go Digital in some or the other way. Due to campaigns like RURAL INDIA or URBAN INDIA, Digital Marketing is becoming the most commonly used term in every innovator’s mindset. 55% of the Indians haven’t gone digital yet but soon this percentage will reduce.
Talking about jobs in Digital Media/Marketing profiles –
Naukri.com has about 51% of the job openings related to Digital Marketing domain.
LinkedIn has about 58% of the job openings in the same digital domain. It could be any profile related to SEO, SEM, Optimization, Account Management, Client Servicing, Coding, Social Media Management, API’s etc.
The future is vast, the more we get into it, broader will be the horizons for growth opportunities.
Ques 2. What aspect of Digital Marketing should I learn ?
While pursuing MBA, we need to select our electives in Management, HR, Finance, Marketing etc. Likewise there are 4 types of people needed in Digital Marketing domain :
a) Process Oriented – people who involve in managing SEO, SEM, Optimization stuff where no content synergy is required. These people drive business leads.
b) Creative Oriented – People who write/consume content as their staple meal. They are the visualizers, campaign generators, creative content writers, copywriters etc.
c) Management Oriented – This chunk usually thrive in taking leadership roles where they become the Trend setters, love to innovate and implement ideas, deals in Client Servicing and Account Management with good interpersonal and communication skills.
d) Technology Oriented – These involves the Tech savvy nerds whom we are afraid of at times since they know CODING ! They generate the means to the result of our campaigns and provide the back end and technical support 24*7.
There are plenty of other options in this domain but the major ones are mentioned above, you already you where you are good at, you just needed to hear it from me
Ques 3. Should I join the Digital Marketing Agency or a Client Side ?
If you join a Digital Marketing Agency, you will get a platform to do multiple things which will enhance your creativity, innovating thinking, critical thinking since you are surrounded with the other experienced staff. The job could be challenging but hey ! who doesnt like Challenges ?
If you decide to go for a client side, you would be given budgets, freedom to use the resources with your applied skills and knowledge, scope could be a little narrower. Job would be hassle free but orienting results would be in your hands only. So think and decide for yourself.
Note of Advice – At least spend 10 years in an Agency and take self initiatives by pursuing multiple things in the company since this is the RESULT ORIENTED INDUSTRY.
Ques 4. what is the Salary one can expect in this domain and how is the growth like in here ?
Majorly your salary will depend on Practical knowledge you possess, city you live in, experience you have, vertical focus you bring on to the table.
Generally SEO, SEM guys get limited pay when compared to Client servicing, Social Media Manager and Account Management jobs. Fresher could expect a salary range from 15K to 20K.
A person with minimum 2 years of experience could expect 25K to 35K and someone who possess 4 years and above of work experience might earn around 50K per month.
In the end, a lot of factors define your growth !
Are you result oriented or process oriented ?
How do you upgrade your skills ?
How multitasking are you ?
Are you able to adapt to the Marketing Innovations and changes ?
Last but not the least, years of experience wont matter if you did not bring RESULTS to the table.
Document your journey, make your efforts and I am sure they will land you a good job offer in Digital Marketing.
If you have further questions, please check MyShiksha.com for further input.
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