There are certain factors that google checks while ranking the webpages. Even though the official ranking factors are secret, there are few key factors. Most of us would like only top 3 to 4 links in the search result page, right? So let us see which are the few important factors that google would rank.
1. Content
As Bill Gates put on Content is the king, it’s having major role. Quality content helps you to get high rank in SEO. Everyone need only relevant contents while searching in Google. Best contents always engages and acts as fuels for other techniques. Also good content keeps user in your page for longer time.
2. Links
Links can also be known as backlinks. Another factor for SEO ranking is backlinks which means there are set of pages or links which will have good content, these links will be provided in other pages for reference. Search engines says that backlinks are vote of confidence.
3. Mobile friendly
Google prioritize mobile friendly websites in SEO ranking. As of the people use their mobile phones for browsing and if pages are not loading it would be a great loss. So design your webpages as more mobile friendly.
4. Schema mark up
Schema markup is basically a vast solutions in SEO. Schema markup in SEO is a code based that helps users to receive more results from the search engine. If you are implementing schema, then the chances of getting rank is high and also increases the visibility of your webpage. Schema markup helps to interpret your data in a better way.
5. Secured links
According to hubspot, 82% of consumers would leave websites due to lack of security. This may sounds like silly but have to be very conscious. Everyone is worried of hackers, also they want their data to be private. Make sure you are updating website constantly, use strong passwords and install SSL(Secure Socket Layer) which helps to protect from hackers.
6. Keywords
Keywords are one of the most important factor for SEO ranking. You have to research what keywords are using by the users for browsing and add such type of words in your content. This will impact highly on SEO ranking.
So these are few important factors that Google considers while SEO ranking. There are n number of factors, but these are just few important ones for ranking webpage.
