Youtube videos are a good platform for promoting your business. It reaches vast & global. According to statistics 1.3 billion people use youtube. From that About 5 billion are watched in a day. The people from age 18-49 are engaged in YouTube. So, these are enough to prove that YouTube is a very good platform for showing ads. This platform is the second most online search engine. Every type of business can benefit from this platform like small offline, freelancer, consultant etc.
How to make effective use of this youtube ads: –
- select your YouTube ads format wisely.
- Segment in stream & discovery ads into different campaign
- Make use of Youtube target options
- Setup video remarketing
- Create content that make human to compel to watch the ads
- Drive actions by interaction or call to action element in your ads.
There are 3 types of ads you can invest in YouTube. In true view ads the marketer only needs to pay when the audience sees the ads full or make them call to action or interaction by seeing your ads. Only in this case they want to pay for this ad. In this there are skippable & un skippable ads are there. According to time it varies to skippable & un skippable. But when it comes to pre roll ads, all ads are un skippable ads.it is played middle or end of the main video. Bumpers are short types of youtube ads. It will play maximum 6 per second when viewers will watch to choose the main video. This 6 second you have to use wisely so that you have to make the audience remember about your ad. So, these are ads you can use for effective use of promoting your business.
