In this modern world, data has been a foundation for all business. The simple role of data is to make the best decision in business. Data can be collected and useful for any area because it gives you more detailed insights on that particular area. While coming to marketing, data collection has to be more focused on customers. It helps to understand more about your customers and their taste, preferences. With the help of collected data you will be able to provide customers better products and services according to their preferences. Data collection and analysis will help you to provide personalised customer services. So by collecting data related to marketing activities you will know what are the
specifications and changes have to make in marketing strategies. Just collecting some data is not enough; you have to collect more valuable and relevant data which helps your business. The result of data analysing partially depends on your quality of data collected.
Today, customers are expecting more of personalised and high quality products and services. So as a marketer we have to know the tastes and preferences, expectations of customers. Then only we will be able to provide them better services.
