Digital marketing plays a significant role in today’s modern world. In earlier days traditional marketing like TV, radio and newspaper becomes an one way of communication to target their audience. An evolution of technology and the internet, created a huge impact in the marketing sector over the past 2 decades. By using digital marketing, businesses can reach enormous people and be able to identify the target audience and maintain better relationships with them. More than 4.5 billion people are using the internet in the world and social media users have passed 3.8 billion. Nearly 60 percent of the world's population is already online. An average Internet user has at least 7 social media accounts. 22%
of the world population is on Facebook. 51% of Instagram users are on it every day. An Gen X is slightly more likely to interact with a brand on social media than millennials. Right now, an average person spends 2 hours and teenagers 9hours a day on social media. Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends. Today’s World is all about Online visibility. Having a good online reputation will
improve our business and professional network effectively. Every digital platform is performing a different role to attract their customers. The main advantage for using digital marketing is to get high profits with minimum cost. In today’s scenario, every business is emerging to adapt digital marketing. In this digital world, its impossible to reach our targeted audience without digital marketing. we can only make big profits and boost businesses with only our online presence.
Keywords: digital marketing, target audience, minimize cost
