What are the ways you engage your customer in social media marketing?
The main success of every social media marketing is making effective engagement of the audience. It will attract more customers or audiences to your business. For this, first you have to know your audience. knowing your target customers is very important in business. After knowing who your target customers are, then next you have to build personas for each customer. In that, you have to interview or observe customers, analyse the data you have collected, just see patterns of behaviours in that customers & make them group them according to similar behaviour, then you get a summary from that create insight. Another important thing is noticing the customer which social media is active & mentioning your brand. Making a regular reply to your customer will positively impact your business. Next step is to engage your customer swiftly & regularly. Many successful businesses make profit by actively replying to their queries & by engaging. After engagement you have to analyse the customer whether the ads are providing relevance to them. Then think about making ads accessible to all customers. For example, the people who are not good in sight have not got impressed by seeing your pic so use some relevant good content that makes customers understand your picture. Next steps are to make use of the human side in business. Every company uses this, they will use pain points, challenges, emotions, talk in their content. It also creates brand awareness for customers. And, always stand or take part in social issues. By using this make customer will talk about a positive way. This makes customers think about, they are also taking part or care about society. These all things make customers noticeable about a brand & make customers engage in your brand or product.
