Tik-Tok is like a short-form version of YouTube. Users can post videos up to one minute long on the free app and choose from a huge database of songs and filters.
Comedy clips and film quotes are also on offer for users to lip sync to. Once a user has more than 1,000 followers they can also broadcast live to their fans and accept digital gifts which can be exchanged for money.
IN FEED NATIVE AD
In-feed native ads are just the tool for you. These have options of adding website links and order now buttons on the ad itself, which helps users to land on the page directly. These ads can be skipped and have multiple options on them for designing the overall ad. The usage of the ad can be traced by click-through rates, impressions, total views, video viewing time, and the engagements received.
HASHTAG CHALLENGE ADS
In these types of advertising the user gets to see a specific banner ad that will take the user to the page of instructions and rules of the featuring challenge. The banner is put up on the discovery page and depends on user content. It can be measured with insights that include banner views, clicks, number of user-generated content, number of views, engagement, and trending slot.
