Yes , this factor plays a major role in the optimization of websites! In this digital world people are greatly into the usage of phones rather than any other devices. As everyone has their phones, people prefer using websites, social media, anything and everything through it. Hence for the benefit of people to access their websites in the phones make your website mobile friendly. To test your mobile friendliness you can use Google Search Console - a tool that will make you understand about your website. If your website is not mobile friendly, do follow the steps: ● Install a responsive theme: Either install a responsive theme by yourself or hire a developer to work on the responsiveness of your website ● Simplify the menu: Make your website clear on the mobile devices too. Do not complicate things in the website and simplify as much as possible ● Compress the image sizes: Compressing the size of the images makes the loading speed of your website faster. ● Eliminate aggressive pop-up windows: Unnecessary pop-up windows annoy the users. Hence avoid unwanted dialogue boxes to the maximum. ● Optimize the text: Make sure the font is readable on all devices especially mobile devices. Avoid long blocks of text. ● Consider AMP: AMP- Accelerated Mobile Pages is a technology that enables faster content distribution on all mobile devices. It is very much useful for the larger blogs, magazines or news. So, make your website mobile friendly and reach your target segments easily!