As the role of the internet grows in our daily lives, people start moving to digital platforms for business purposes and marketing their products and services. In the next few years marketers are obligated to more usage of digital marketing which also lead to more career and job opportunities. Here are some career opportunities in digital marketing 1. Content Creators A content creator should be able to create interesting and engaging contents for the users that attract and acquire their target audience. They must be able to convey the right message to the right people. A good content helps to communicate properly and educate the customers. 2. SEO(Search Engine Optimization) Specialist They will be responsible for getting higher rankings in Google by tracking and analysing keyword research. So the webpages can appear in the top results. They have to implement tactics to get more traffic to the web pages. 3. SEM specialist Search Engine Marketing specialist, they are mainly responsible for maximizing the leads and clicks within the budget. And also they have to achieve maximum return on investment from paid campaigns. 4. Data Analyst The role of a data analyst in digital marketing is to understand the objective of business and develop right strategies and decisions by using their past data for effective marketing through online. 5. Augmented Reality / Virtual Reality Creativity is one of the most important things required for AR/ VR developers. They have to be very good in technology and animation which leads to customer attraction. People with IT backgrounds can choose this as their career and salary is highly competitive. 6. UX Designer User Experience ( UX ) Designer will be responsible for exploring and creating different ways to solve the end users web based application. They should be very keen and creative in their work. 7. Social Media Marketing Manager You must be clear on what strategy you are using in social media for business purposes. Social medias like Instagram, LinkedIn, Facebook etc. are used as a platform for marketing these days. Social media marketers should understand the trends and target their customers by using the right strategy. 8. API developer API is a software that allows two or more applications to communicate with each other. They should be user friendly in nature. This is another best career for IT backgrounds people. These are the few careers in digital marketing to explore. You can earn more if you utilise these areas properly.
