GOOGLE AD SENSE Google AdSense is the perfect tool to help marketers make money from ads placed on blogs or websites. AdSense connects you with other advertisers who want to host ads on a channel that appeals to their audiences. So, if you manage a website, blog, or video channel that matches the audiences of advertisers, then AdSense will place their ad on your channel. You simply need to place some code in the header or sidebar of your website, and you can earn when someone clicks on them. GOOGLE AD WORDS Google AdWords is a free Google tool for marketers with the help of which youcan run paid search campaigns. ● Google AdWords can help you reach the right people at the right times. ● You can target your ads to your potential customers in different geographies. ● And you can attract more people with the help of graphic display ads, YouTube video ads, and other types of Google Ads. GOOGLE ADS KEYWORD PLANNER The Keyword Planner is a part of Google AdWords that enables marketers to plan their paid search campaigns. This is a great tool to help you identify keywords to target relevant audiences for your blog and website content. ● The Keyword Planner helps you find relevant keywords by displaying their search volumes. ● You can compare your keywords and accordingly, set your budget for your PPC campaigns. ● And you can easily create a plan and share it with others. GOOGLE ANALYTICS Google Analytics is one of the most powerful and effective Google tools for marketers to help monitor your website traffic. You can track people who visit your website, how much time they spend there, what search queries they use, and so much more. Then you can use that information to optimize your site further and provide a great user experience and increase your traffic. ● It helps you understand your customers better and deliver great user experiences. ● Google Analytics also helps you optimize test variations of your website and apps, and it ensures you get relevant opinion from real people. ● It helps you work seamlessly with other Google platforms which saves your time and increases your efficiency. GOOGLE SEARCH CONSOLE The Google Search Console tool helps marketers, webmasters, SEO professionals understand how Google sees your web pages. It can provide you detailed crawl reports and indexing information about your pages directly from the Google index. ● The Search Console helps you analyze your website performance and make improvements that might be required. ● You can integrate it with your Google Analytics account so you can optimize your website content and search performance. ● It will crawl your data to make sure that Google has the freshest view of your website. ● This free Google tool for marketers can also help you identify any issues with your website so you can fix them and improve your rankings.
