Social media marketing is unique because of the various reasons as follows:
Easy to access:
Anyone can share anything in it. People have the freedom of sharing their own opinions on social media platforms. This was not the case years back when marketeers had traditional media platforms alone. Now anybody can directly have conversations with the brands and also fellow people.
Engaging:
Social media platforms make the customers feel the brand. Through social media platforms it is easy for the users and also the brands to engage themselves. A single post can make people feel the brand and trigger them to think about the brand.
Inexpensive:
Social media platforms are inexpensive and this makes it unique because people just need data to access it and it is not at all expensive. Affordability of using social media platforms paves the way for the increase of users for this social media.
Challenge to manage because:
Quality – Unmediated content:
There are millions of people who use social media for marketing itself. Therefore the contents are larger and this makes it a challenge for the marketeers to have quality in the contents they use. Unmediated contents in social media is larger and hence it is necessary to understand and use social media platforms for marketing in the right way.
Accessibility and Reach:
Marketeers have to maintain the visibility level always. It should be made easy for the people to find your business on social media. Posting and keeping in touch with people is more important and marketeers will have this as a challenge for sure.
Volumes:
There are huge numbers of data which can be accessed by people. It is the marketers responsibility to make the right customer’s find you at the right time. This is challenging because in this digital world there are millions of people who use social media platforms and so many businesses use social media too. Therefore the data is scattered and transient.
Social media revolution is not both a blessing or a curse for the marketeers!
It depends on how it is being used. Right person should be found at the right time and this will make the marketeers grow their business to a higher level.
