WHAT IS SEO?
Search engine optimization (SEO) is a process of bringing targeted traffic into a website through organic search engine results. The process in SEO includes high quality content, optimizing content around specific keywords and building backlinks. SEO is all about bring of websites at the top of the page through organic paid results
HOW SEO WORKS?
SEO works by optimizing your website for the search engine that you want to rank for. The main job is that your search engine sees your site for best results for a user search.
ON PAGE SEO
ON PAGE SEO focuses on optimizing parts of your website that you are with in control. It also says about the content and html source code of the page which can be optimized.
● Matching search intent
● Using short and descriptive URLs
OFF PAGE SEO
OFF PAGE SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages
● Getting relevant backlinks and authoritative websites
● Building citations
PAY PER CLICK
PPC is a form of advertising where businesses pay for website clicks from popular platforms like search engines. PPC advertising allows you to target potential buyers through relevant ad copy and keywords that match their search queries.
SEARCH ENGINE MARKETING
SEM strictly involves earning search visibility through paid advertisements on search engines like Google. These advertisements are commonly referred to as pay per click ads. There are lots of other terms used for SEM activities including cost per click ads, paid search ads and paid search advertising.
SEO OR SEM ?
WHEN YOU SHOULD FOCUS SEO?
SEO lays the groundwork for SEM through well-optimized content that prospects and customers find helpful. Without landing pages, web pages and blog content optimized for search, your SEM efforts will fall flat due to poor quality. Gaining visibility in SERPs will end up being extremely difficult as a result. Organic SEO is less costly over the long term and helps establish search credibility. But it’s important to maintain it with the consistent creation of quality content and social media sharing. In other words, you need to have something worth searching for.
WHEN YOU SHOULD FOCUS ON SEM?
With a strategic PPC campaign, you’ll be able to achieve this. What you shouldn’t do, though, is rely strictly on PPC over the long-term while ignoring organic SEO. You still need to create great content that visitors will want to engage with once they get to your website.
Evaluate what’s best for your specific needs, but make sure you fully understand
the differences between SEM and SEO and how you’ll maintain your efforts going
forward.
