Importance of search intent is undeniable!
Search intent means the reason for the query. Whenever someone searches for a particular answer there will be an intention for that search which can be called as the search intent.
Understanding search intent plays a great role in the ranking factors.
What is the user’s intention!
Is it to buy a product or to learn something or to understand something or
any other reasons!
It is vital to learn, understand and predict the search intent of the users and only then you can act accordingly. Search intent should be recognized and the relevant contents should be
given. The key words should match to the users search words pattern.
How does Google understand the search intent?
Google is becoming better at understanding what kind of results people actually want to see.
It uses a machine learning algorithm called Google Rank Brain that inspects various searches and learns to satisfy the search intent behind every query.
Categories of search intent:
Now, let us know about the four basic categories of search intent based on the behavior of the user:
⮚ Navigational
The queries that serve as a navigation to a specific page the user has in mind. It is easier for the users to search for it without typing the entire URL.
⮚ Informational
All those general queries of users looking for some information comes under this category. It is not necessary that all the informational searches have to be questions. Users just use the key words and try to find out what they want to know.
⮚ Transactional
The queries that lead directly to the online purchase are the transactional ones. Transactional keywords have been added into the web pages so that the users can find a product or a service to but easily.
⮚ Commercial
The queries that precede the online purchase comes under this category. The commercial keywords are those that can actually bring you profits.
Therefore, leveraging search intent helps you in search engine optimization.
Give your users what they want!
Understand the search intent; act accordingly and be the king in providing
the apt information!
