Pinterest is a social media where more than 200 millions of people use it for getting new information and ideas. Pinterest is commonly known for infographics. Because most of the people are using Pinterest for knowing about new products, new information and also to get innovative ideas. A study says that 93% of the people in Pinterest are using this app for knowing about new products.
Pinterest is very much effective for startup business with unique services and products. Pinterest is having more of a women audience than males especially mothers. So products related to fashion and lifestyle will really succeed in Pinterest. It drives traffic to the business effectively. As like other social medias Pinterest also facilitates to increase brand awareness by using engaging and shareable contents. Pinterest is one of the largest website traffic drivers in the world. Pinterest converts most of the browsers into buyers. It helps in increasing the sales of a particular product. Businesses in Pinterest are using good quality contents in visuals which will attract the audience and educate them more about the products and services. This will encourage the audience to learn about the products and add a curiosity on the products.
New and unique business ideas will have a high chance of success and get more traffic from Pinterest. Pinterest is the most preferable application to women-related products and services also.