As everyone is living in the digital era, everyone should be aware of SMAC technology and how new and existing organizations are adopting this method to reach the customers and facing challenges of their future businesses. This digital transformation improves business operations and helps companies get closer to the potential customers with the cost of maximum and reach of maximum.
SOCIAL – Platforms like watsapp, twitter, facebook, Instagram, snapchat and live streaming video apps are providing business with a new way to interact, target and acquire their customers. With the help of reposts, hashtags, network connections and viral marketing campaigns, companies are making huge awareness among the potential audience. Social media are effectively utilized for brand awareness, relationship building, customer service and lead generation.
MOBILE : Almost 70% of the customers in the world are shopping via mobile devices. 80% of internet users own a smartphone. A small technological device capable of process generating and storing data. With the sudden increase of smartphones and internet, businesses are taking leverages to advertise, promote and boost their revenues.
ANALYTICS: Data analytics allows businesses to understand how, when and where people consume certain goods and services. It predicts the future consumer behavior and performance. With the data available it's easy to identify how to retain customers loyalty and enhance product .
CLOUD: 74% of organizations are using cloud services to store , manage and process data. Allows information to be stored on remote servers connected via the internet and accessed from any device. The other 3 technologies can only be operated with the help of cloud computing.
Netflix is a good example, utilized SMAC technology very well. It provides a
service, allowing millions of users to stream movies from their homes, connect
with mobile devices, process user demand and product choices, and store and run
the information across the cloud.
