POWER OF SOCIAL MEDIA
The power of social media is vast. When social media is used in the right way it will become the right tool for communication, marketing and marketing research tool. Using social media it helps to build knowledge and confidence to use it effectively has become a need to be part of modern society.
RECRUITMENT TOOL
Many recruiters are currently utilizing this positive method to sourcing and vetting candidates through the use of their social media. Recruitment companies uses this tools to achieve the company goals, time and objectives
For example Linked in and Facebook give people to connect, offer opinions, exchange knowledge, as well as providing experience of jobs and interviews.
AWARENESS TOOL
It is very useful for spreading awareness. It can be used to spread information about events or to warn others about risky routes. When people migrate to a new country, they can also use social media to contact their fellow countrymen who are already there. They can get information about visas and permits, government authorities, they can turn to or what things cost.
COMMERCIAL ASPECTS
The power of social media has attracted interest which has begun to jump and exploit the medium. Social media campaigns have become a business with the emergence of several thousand organizations across the world. Apart from driving users of Facebook to their website using marketing promotion and other strategies, Facebook and Google are good examples of large multinational companies, have used them for pulling information from the users.
Whether social media is a boon or a curse, is a matter of debate. However, one thing which cannot be denied is that it too difficult to abstain from it
