Yes. Instagram is the most popular platform for business in this modern world. As people are spending a lot of time on Instagram daily, Instagram allows businesses to connect with their audience and customers can purchase their products and services. The best age group for targeting Instagram is from 16 to 35. Businesses like fashion products are more popular and successful in Instagram marketing. It doesn’t mean every business will succeed on Instagram. If your target audience is aged people then you won’t be able to target them, as the number of people on Instagram is less than the age group of 40 above.
Instagram provides many additional features for businesses that make them more effective and successful. Those features will help businesses to get more connected and reach more people. Features like DM (Direct Message), live, polls etc. makes more effective, engaging and maintaining relationships with customers. Customers can share their opinions about products through the comments section which will help both the business and other customers. So that it helps everyone to know more details about the product.
Instagram helps to reach a lot of people by using shareable and good contents. Business gets viral and increases brand awareness even with one post. And also Instagram will help you to see your competitor’s activities and so you will be able to compete accordingly. The analytics of Instagram will help the business to monitor and check the performance of each activity.
Compared to all other social media Instagram is the most effective platform for marketing.
