Yes, the content matters!
It acts as a catalyst for the growth of your website.
Content needs to hit the right search intent and answer the user’s questions.
Vital factors for your content :
Content length
The longer your content is, the better your rankings are!
For any website the content length matters. It helps in order to retain your website visitors. It is important that you have to write content for your readers and not for yourself. People will love your content if it gives what they want without so many clicks, which means make your content longer by giving all the required information in the same content itself. Therefore you can fulfill your website visitors search intent too.
Content readability
Page architecture
It is about the way your content in the website page is architectured. Structure your content in the website that it will make it easy to navigate and understand. It should not look messy. Instead make it look attractive and try to make the users inquisitive to read the entire content.
Typography
The style and the appearance of your content matters. Typography makes the content more eye appealing. It gives an amazing legible presentation that will grab user’s attention easily.
No walls of text (long paras)
Usages of paragraphs are essential. If you have to make your content look eye catching then you have to make your content in to short paragraphs or add bulletins. Never make big essays as it will never attract the users to read your content.
Grammar and stylistics
Avoid grammar mistakes as users will recognize it easily and may avoid reading your contents. Have your own style of writing and that will differentiate your content from others.
Content Quality
Quality of your content matters. High-quality content gets rewarded by Google’s algorithms in terms of ranking factors for SEO. That’s why you should make it your mission to publish only the high-quality content on your site, if you have a blog, for example.
In fact, There is a direct link between longer content (2000 words and up)and what Google considers as ‘high-quality’. There is even research that confirms this:
o Neil Patel looked at what lengths of content Google puts on its top 10 results in SERP’s and unsurprisingly it was content that was at least 2000 words Neil even suggests 3000 words; why not go for brake and create even super-long contents? It can’t hurt according to SERP results for content foe any given keyboard.
Overall content is crucial for the success of any website which is looking to retain visitors and to rank highly in search engines.
Therefore, Content is always the KING!
