The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site. Keywords have an increasing focus on searcher intent. A great deal of keyword research involves taking the time to understand your audience and the questions they are asking, then finding ways to answer those questions in your content, using a mix of keywords and phrases.
WHY ARE KEYWORDS IMPORTANT FOR SEO PROCESS
● They help you find searchers’ true intent
When people search for something in a search engine there might be a reason for it. If we sell any product or any kind of service, we think only about targeted customers for example if you sell motorbike we won’t simply promote the business as motorbike showroom but we look for who our customers are-men’s looks gift for their wife and children. When customer come to us they don’t say to us openly when they are online, they say it on last minute but we can add all the possible needs in your keywords and let them find you
● They help you rank higher on search engine results page
SERP creates traffic on your webpage which tends to more people to look on your page. Google algorithms search scan your website with little robots to find something which users are looking for.
HOW TO CHOOSE RIGHT KEYWORDS
Start with people- start using tools and do online research and find out who your targeted customers are. Why did they choose us? Be empathetic and understand them and ask for feedback to them Come up with some keywords- Make sure what are your right keywords for your website based on your knowledge of your niche, and the customers, their needs
and motivations. Use a tool- You can use Google Search Console that provides ranking data to see what is currently driving traffic to your page.
Keep repeating- SEO is all about regularity. Even if your strategy is well-adjusted right now, you need to keep track of your rankings to be able to react accordingly. Be careful with broad keywords and don’t ignore long-tail keywords- Long tail keywords are specific and drive less traffic, which attract more users which you might offer. If keyboards are too long then the users may leave your website, remember about your specific products or services; don’t focus only on your niche.
