CTR is click through rate. It is the total number of ratios that users click to our page, email, or advertisement. It is a commonly used metric to know about the success of our online advertisement campaign. The high CTR rate has high effectiveness to bring people to a webpage. Nowadays, banner ads have decreased click through rate. In today’s world, through personalized ads, noticeable or prominent ads, & interesting can make a high click through rate. There are so many ways that help to increase click through rate (CTR).
Improving the quality score is one of the ways. Quality score is a metric that is used by google ads to measure the relevance & quality of advertisement. Quality score that measured from 0-10. By using the best extension codes like full range of extension increase your size of site ads. Another way is site link extension, is extra line text that appears in the top three positions when your advertisement is displayed.
Call extension also like site link extension, that adds your call extension to your ads campaign to get in touch with people. Price extension is an additional link that takes the customer directly to the product page. Through providing price extension it will increase your CTR because customers can quickly get relevant information & easily accessible. There must be compelling ad copy that is unique from competitor’s ads. Because if your ads can be interchangeable with competitors that will affect CTR. So, there will be USP when you write ads. Highlight price in your ads, this also may help. It is a strategy if you are providing offers at price discounts. By highlighting your price, it will be easier to offer people who are looking for discounts etc. In short, we can say that by providing google CTR, they are helping hands to make traffic in your site by competing with competitors.
