You might have noticed that many people do search and read about your products but don’t convert as your customers. So here is the role of retargeting, it is the technique used by digital marketers of displaying the ads to the user when someone already searched for the product through different platforms. For eg: If a person searched for Redmi phone case in google and after viewing the details he went and opened his social media accounts like
Instagram, Facebook, he will be receiving the ads of mobile cases. This is how retargeting works. So for a business on a digital platform, retargeting is more effective. Retargeting brings back those customers who had an interest in your products and services, and will be able to display personalized campaigns to those customers that enhance their interest and later to purchase the products. Retargeting is one of the best ways used by all businesses to find possible customers. It increases the awareness of your products as well as and also it
significantly will impact on your return on investment because your ads spend on people who are already familiar with your products. Retargeting can also be used for existing customers, we have seen that many customers who are email subscribers will become inactive at one point of time. They will not even open your mails, so here retargeting will help you to get back the customers more active. Every time when a user comes to your site, they will get an option of an anonymous browser cookie. This cookie will let your providers of retargeting when to serve ads, to whom only after making sure that the ads are displayed to only people who have previously visited your website.
