Google adwords allows businesses to advertise their product or service to their
potential customers in the google platform. It also allows businesses to display
their ads on google search result pages. By using google adwords, businesses can attract a large number of online customers. Advertisers can easily target two main networks – the search network and the display network. The search network refers to the pay-per-click advertising, in which advertisers bid on keywords that are relevant to their business, so that whenever the users are searching on the relevant keyword, their advertisement will display on their landing page. In display networks, the businesses have the option to place their advertisement in the banner method.
TARGET AUDIENCE:
Before starting the campaign, we need to understand and research about the target
audience of our products / service. We need to analyze what type of sites our
audience will spend on, how long they spend, and what do they like? Will helps us
to make our work easier.
OPTIMIZING ADWORDS:
We need to optimize the adwords, so that it can attract the potential customers to
land in their webpage. When it comes to optimizing the keywords, we need to
focus on the five components, offers, headline, description line, display URL, ad
extensions.
OPTIMIZE LAND PAGE:
We need to optimize our ads to get the prospective customers to our site with cost
effective clicks. We need to convert the traffic into leads and sales to our landing
page. When it comes to advertising a business online, google adwords plays an important
role. A consistent keyword focuses on the lower cost and increased traffic site of
our web page.
