Facebook advertising is an important way to connect with your audience on the world’s largest social network. Facebook micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services
FACEBOOK IS A LOW COST MARKETING STRATEGY
Marketing activities that would cost high through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can also trial marketing concepts and themes through Facebook before committing to bigger campaigns.
SAVE MONEY
Regardless of whether your business is just starting out, or you have a respectable or sizable following of loyal customers a Facebook page remains free to set up, making it a great low-cost marketing strategy.
DRIVE TRAFFIC TO YOUR SITE
There are many ways that you can generate traffic to your business’s website through Facebook. From ads that direct traffic to landing pages, to linking your blog posts and even putting a link to your website.
TARGET MORE EFFICIENCY
With Facebook advertising and boosted posts, you can reach new potential customers who fall within the demographic of people you appeal to most.
PROVIDE CUSTOMER SUPPORT
Customers can post sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually
While Facebook isn’t a new tool, it is one that is often underutilized.
