Today, Influence marketing has become a trend in every social platform to promote their brands. Influence marketing helps you to create brand awareness & reach a mass audience. There are various factors to be considered while selecting an influencer campaign. One of the factors is micro-influencer v/s macro influencer. These are two types of influencers. According to the budget & target market, you have to decide whether micro or macro. If you have a low budget then it is better to go with a micro-influencer. In a low-cost budget, it is better to spend cost by giving a few micro-influencers rather than giving cost entirely to one macro influencer. This helps to reach a different variety of segments by each influencer. If you have a large budget, you go with one macro influence where there are large segments of the audience. Then the second factor is geography or location matters whether local, cities, global. If you are concentrating on local then you have to find a regional influencer. The next factor to be considered is the long experience of influencers or people who are new in the field. This factor is decided upon according to your product or brand. Always seniority will not help your campaign. It matters whether the use of seniority helps to achieve your campaign. Another important factor to be considered is the influencer audience. You have to identify the influencer’s audience whether it is the right segment for your market or there are any other possibilities of other new segments of audiences to your brand. Another factor is their content quality. While you are giving your brand to influencers, you are also giving them the freedom to create sponsored content for your brand. So, their content represents your brand, that is why you have to check on their profile whether they are fit to your brand. Considering these factors will also help to create more value for your product or brand.
