In this competitive world, it is necessary to be ahead of competitors. Every B2B company will make a purchasing decision only after checking information through various online platforms. The purchasing and business of B2B is quite challenging compared to B2C. B2B marketers don’t have many customers like B2C. So it’s very important to build relationships with clients. They will do a high range of research before making a decision. So, like B2C, it is more important to project B2B on digital platforms for marketing purposes. Digital platforms help B2B marketers in attracting their clients, maintaining and enhancing the relationship with them. Know your target customers, whether they are using the internet or search engines more for business purposes. Then create relevant contents and blogs according to them. Digital Marketing in B2B world is more important for lead generation as well as lead nurturing. PPC(Pay Per Click) campaign is a major platform in digital marketing. They provide a better segmentation to reach your target audience and helps in lead generation. And these two areas has become more successful also. Normally B2B clients may use more of linkedin comparing to other Social Medias. So it’s important to focus on such platforms and search engine. There are two main factors to consider while coming to digital ie, content and database of contact. As a B2B digital marketer you have to be more concerned in website, it should include more of industry resources and also showcase updated testimonials. Website should be mobile friendly and have to update on regular basis. Executives predict that more than half of the revenue will be driven through
digital marketing for their business
