Search Engine Optimization

Categories: Marketing
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About Course

Search Engine Optimization (SEO) Course: Master the Art of Ranking on Google

What You’ll Learn: In this comprehensive SEO course, you will gain a deep understanding of how search engines work, with a special focus on Google’s algorithms. Learn the core ranking factors that influence search results, and discover practical techniques for improving both on-page and off-page SEO to increase your website’s visibility. From keyword research to link-building strategies, this course covers everything you need to succeed in organic search.

Who Can Benefit: This course is ideal for anyone looking to improve their website’s search engine ranking, from beginners to advanced marketers. Whether you’re a small business owner or a digital marketing professional, the skills you gain will help you increase your site’s organic traffic and conversions.

Key Takeaways:

  • In-Depth Knowledge of Google’s Ranking Algorithms – Understand what factors influence Google’s search results and how to optimize for them.
  • On-Page and Off-Page SEO Skills – Master the critical on-page and off-page techniques that improve search engine rankings.
  • Comprehensive SEO Strategy – Develop a holistic SEO strategy that combines content, technical optimization, and link-building.
  • Hands-On SEO Tools – Gain experience with industry-standard tools like Google Analytics, Search Console, and others for effective optimization.
  • Data-Driven Insights – Learn how to analyze performance data and adjust your SEO efforts to improve results over time.

Join our SEO course today and take the first step toward mastering search engine optimization to grow your website’s traffic and enhance your online presence!

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What Will You Learn?

  • How Google Works – Understand how Google crawls, indexes, and ranks websites, and how you can leverage this knowledge to optimize your site.
  • Ranking Factors – Learn the key factors that affect search engine rankings, including site speed, mobile-friendliness, content quality, and backlinks.
  • On-Page SEO – Master on-page SEO techniques, including keyword optimization, meta tags, headers, and content structure.
  • Off-Page SEO – Explore off-page SEO strategies like link-building, social signals, and influencer outreach to boost your site’s authority and rankings.
  • SEO Tools and Analytics – Gain hands-on experience with popular SEO tools and understand how to use Google Analytics and Google Search Console to track performance.

Course Content

Search Engine Optimization

  • How Search Engines work
    11:29
  • Evolution of Google Search
    10:18
  • Setting up your business on Google!
    13:43
  • Understanding SEO
    05:40
  • Google Rankings – Factors to be considered
    16:52
  • Three Pillars of SEO
    10:57
  • Optimization Techniques
    25:45
  • How to implement SEO practically?
    11:43
  • Keyword Research
    15:34

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