Instagram ads are posts or Stories that a business pays to promote to users Instagram feeds. They can look just like regular Instagram posts, but are always identified by a Sponsored label. They can also include a call-to-action button to drive traffic or conversions.
PHOTO ADS
Photo ads allow brands to showcase products and services through compelling images. Instagram photo ads give you the platform to share it with even more people. Or, you can create new content specifically to run as a photo ad. But the scenario has changed and people are using photos to promote products, services, brands, events, and much more.
SPONSORED ADS
Sponsored ads are available to business accounts on Instagram, and allow the brand to promote their posts through paid ads. These ads appear on the target audience’s home feed, with a direct link to either a website, e-store or back to the profile of the brand
STORY ADS
Instagram stories are nearly 80% of the active users on Instagram posts stories at least 2-3 times a week. There is also a major chunk of users who post stories on a regular basis, which means there’s a lot of traffic being generated through stories. Hence, story ads are all about clever targeting and placement.
VIDEO ADS
Video ads on Instagram can be up to one minute long, so they give you a chance to give users a closer look at your brand, your business, or your products. That said, shorter videos can often be more effective, especially if you include branding in the first few seconds of the ad.
Marketing on Instagram is not just a smart idea, it’s also a convenient one. Just like Facebook ads, I believe Instagram ads will constantly evolve and improve, allowing us to create even better ads
