Do you think that influencers can create an impact in your business?
Absolutely yes!
Influencers have the power of both promoting and ruining your business simultaneously.
People naturally have more trust towards the influencers and hence they tend to believe whatever these people say or act.
Once someone is attracted by the influencer he or she gradually develops the thought of following their influencers in almost all things.
Therefore the power of influencers over your business is undeniable!
Various types of influencers who impacts your business:
- Celebrities
They are the oldest and widely used influencers.
These types of influencers are in fact costly. But they are not the most effective type of influencers as people know that they will be paid for branding and hence people does not believe that they use or have experienced the products.
These are the biggest players and probably a brand within their own right. They are TV and movie actors, sports and music stars and social media masters with around 1 million plus followers.
- Industry experts and thought leaders
They are also costly but very effective in marketing.
They are the most effective form of influencers as they are relevant to business products and services people tend to believe them more as they would have experience in it.
Only problem is they are tough to find. You should take time to analyse and search for the appropriate influencers for your business.
- Bloggers and content creators
They are very cheap.
They are not very effective because there are less number of audiences for them. And there will be less visibility even is you use them for influencer marketing
These are your macro level influencers. Here you will find journalists, bloggers, industry experts and other content creators, with between 10,000 to 1 million followers.
- Micro influencers
They are also cheap. There are huge number of micro influencers on different platforms.
But they are not very effective because they will be known to a very small group of people.
Therefore, identifying the right type of influencers for the right kind of business will make you grow to a larger extent!
