LinkedIn is the world’s largest professional network platform with 722 + million members in more than 200 countries & world territories. LinkedIn makes money mainly from different solutions. They are: –
- Talents solution
- Marketing solution
- Sales solution
- Premium subscriptions
- Learning & development
These are the main revenue driven solutions in LinkedIn. In 2015, talent solution accounted for 59% of revenue. Talent solutions in LinkedIn enables employers to find suitable employees & Hire them to companies by using advanced search tools as a feature. It also helps to build candidates’ profiles, unlimited visibilities to 3rd degree networks, reaching out to them. Another one is a marketing solution. According to the annual report of LinkedIn 2015, marketing solutions accounted for 19% of revenue. Marketing solution is nothing, it is for advertisement channels. There are so many advertiser channels like google search ads, Facebook ads etc but even these channels are present, LinkedIn ads product is best for many B2B advertisers. It is difficult to calculate revenue driven by sales solutions in LinkedIn. Sales navigator in LinkedIn, a software as service subscription offering that helps business development professionals to find quality leads by using tools like advanced leads, company search, lead recommendation, CRM integration. Another one is premium subscription in LinkedIn. This can be used by any of LinkedIn users such as small, medium sized organizations. There are different premium subscription options for career, business, sales, hiring. For an example if you are premium subscription of career in LinkedIn, you can directly send messages to recruiters & see the profiles who all are visited to your account. According to the annual report of 2015, 18% of revenue from premium subscription. Another last one is learning & development. In this source, it is e- learning platform powered by Lynda.com. According to LinkedIn’s annual report of 2015, this learning & development accounted for 4% of total revenue. These all are ways that LinkedIn makes money.
