Influence marketing is a type of marketing with the help of a celebrity or a person who has a fan, high number of followers in social media. The influencer will talk about the product by mentioning the product name and benefits and post in Social Medias. Those posts will be enjoyed by their followers and try to know more details about the products. This method is highly effective and also trending in social media.
You have to be very careful in choosing the influencer for your brand. Every celebrity will not be appropriate in all industries, it varies.
- Firstly, find which your industry is.
- Find who is popular in that industry and people love? For eg: for fashion and lifestyle products, you can choose a girl modeller, designer, actress etc.
- See their followers and fans circle in social media.
- Make sure your target audience are following the influencer. Following above example, if your target audience are from India, choose a popular modeller, actress, designer of India who is having a wide range of audience of young girls.
Influence marketing is very cheap and effective marketing. This way of marketing will really help a business in increasing brand awareness and increase traffic to your websites.
