Just think of it! Have you ever waited for a website to load for a longer time?
Obviously NO!
In this fast world we never wish to wait for information. We want that information in just a fraction of seconds.
IMPORTANCE OF WEBSITE LOADING SPEED:
Page loading speed is a vital ranking factor in SEO. Loading time is a major contributing factor to page abandonment. The average user has no patience to wait for a page to load too long. Google collects these signals and takes them into consideration in their algorithm for ranking your page. A faster website will give a higher level of user experience. A slower website will give a bad user experience too. People would not return to the website that took longer time to load. It gives a negative perception which may become word of mouth too. Therefore the faster the website it becomes internet positive to everyone from Google to your website users. Making sure that your website loads quickly is essential for helping the potential customers interact with your company through your website while at the same time it also helps you grow your visibility. An ideal website load time for mobile sites is 1 to 2 seconds. Google itself aims for under half-a-second load time.
TO TEST WEBSITE LOADING SPEED:
To test the page loading speed the best tool provided by google itself is Page Speed Insights.
Through this tool you not only understand the loading speed of your website but also you will get tips and hints on how to improve the website loading speed.
So, always ensure that your website loading speed is high!
