Website optimization becomes an important one, enhancing our webpage to improve performances in terms of speed, search engine ranking, conversion, user experience and accessibility. Building our website alone is not enough to improve our business, to keep ahead of the competition and achieve growth, we have to optimize our webpage effectively and significantly. By doing website optimization, we can collect information about how people experience our website and understand what is working well and what can be improved, so that we can deliver the better experience for our visitors.
● GOOGLE SEARCH CONSOLE:
Search console is a free optimization tool from google. It measures the SEO performance, views keyword impression and clicks, check crawling and speed errors. Some benefits of google search console are, keeping track of what keywords visitors use to reach us, monitor our site backlinks and get alerted if our sites are affected with malware.
● GOOGLE OPTIMIZE:
It integrates with google analytics to experiment our websites for free. With the help of test variations like A/B testing, split testing and multivariate testing, they can differentiate and measure the performance of the webpage.
● WEB PAGE SPEED TOOLS:
A slow website will drive the users away and affect the search rankings of the webpage. This tool will measure the page speed and shows us what is slowing down.
● GOOGLE ADWORDS KEYWORD PLANNER:
With the help of keyword planner, we can easily determine the keywords competitiveness for CPC(cost per click), find out the search volume of any keyword we want and get detailed reports for specific keywords.
● UX OPTIMIZATION TOOLS:
UX(user experience) will keep visitors happy and it leads to better conversation. This testing will help us to understand the user behavior and diagnose problems, so we can optimize the page and give people what they need.
Keywords : optimization, webpage, website, accessibility, search ranking, search console
