Influencer is a person who is having power to influence people in their purchasing decision. They can be actors, celebrities, cricket players, tiktokers etc. They will have established credibility and set an audience following and have trust on the person. Influencers can play a vital role in promoting business through social media. As they have a large number of followers and fans, people will be watching their posts. So definitely people will come to
know about your products and services. And if they are interested they will start searching and collecting more details about your products. Influencers will speak about detail and their feedback about your product. This will attract the people and there are chances of going viral with the help of influencers. Apart from this you need to have very good content. Influence marketing is a form of word of mouth but through digital media. The company
will be able to know the audience responses and so they can customize accordingly. Instagram, Youtube and Facebook are the major platforms that succeed in influence marketing. Instagram is the most preferred one for lifestyle and fashion related products. A report by Medialix says that marketers spend their two third budgets on Instagram. So it has got so powerful in marketing and to reach your audience. And trust is something that every business finds hard to gain from their customers, but through influence marketing it's really easy to gain trust of your customers.
